This does not mean badger them with calls and emails but rather take the time to learn about them and why they are influential, then open up a dialogue by engaging with their content in ways that are relevant to your brand.

FORBES: 4 Tactics To Build Your Word of Mouth

The research team says the feed in the barns became mixed with badger urine and droppings.

BBC: Badgers filmed in cattle food foray

Swarms of TV reporters badger the candidate with questions, hoping to trip him up.

FORBES: Fact and Comment